Decoding Series

Decode with Kamalesh Arumugam is where everyday business, branding, and startup stories get broken down into simple, relatable insights. From marketing psychology to startup lessons this website makes complex ideas easy to understand and fun to read.

If you’re a startup enthusiast, marketer, or curious learner, this is for you.

One story at a time, we’ll decode how businesses win (and sometimes fail) so you can take those lessons into your own journey.